Handing on practitioners to hone their skills and learn new strategies for using communications more effectively, as they network with other local and international Communicators. Participants not only become stronger strategic communicators, they also learn to build the capacity of their organizations to use communications to reach their social change goals. Participants work with top experts from the field while studying a host of communications building blocks from planning and tactics to evaluation and fundraising. Participants also develop skills they can immediately apply in the workplace, such as social media skills, presentation delivery, media interviews and storytelling. It is an opportunity for the practitioners to network; explore new media and exchange ideas on what is working. To enrich the program, facilitators and practitioners have an international mix. Special topics will be covered to enrich participants work. For example: Emerging media power of social media for campaigns; Fundraising; Power of story-telling and Advocacy approaches
Communication strategy best practice and success factors
Making strategy clear, simple and practical
Step-by-step processes for creating a communication strategy
Practical workshop
Qualitative communication research: interviews, focus groups, observation
Analyzing and assimilating stakeholder research
Quantitative communication research: content analysis, surveys, polling
Setting evidence-based communication goals and key performance indicators (KPIs)
Case study examples
Integrating communication strategy with organizational strategy
Aligning communication goals with business goals
Evaluating which issues communication should target
Defining values, personality and voice for strategic communication
Working with management to empower the communications function
Communication and the Board: managing a charged relationship
Presenting communication in the language of management
Participants learn how to lead and manage Communication Units or departments;
Stay at the strategic position within the organization by aligning communication to the overall organizational goals and objectives;
Plan, Execute and Evaluate a Comprehensive Communications Strategy
Pick the choice and plan for Policy Advocacy or Behavior Change. Strategies may include: Community Mobilization; Fundraising; Media advocacy; Behavior Change Communication; (BCC) and Information Education and Communication (IEC) campaigns; strengthen internal communication;
Incorporate Results Based Management to the Communication strategy;
Refine their Organizational Branding
Get internal “buy –in” among board and strengthen internal communications among staff, volunteers and other key stakeholders and ensure key messages are consistently echoed throughout the organization;
Develop Crisis Management Plan to deal;
Make informed choices about communications resources;
Harness Social Media, Internet marketing, digital technologies drive awareness, build communities and connect with volunteers, supporters and advocates
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